Introduction

This Style Guide was created to provide a clear direction to all BVG employees to follow when producing any materials in their print and electronic communications so that the church’s logo, typeface, and colors are properly used to uphold brand integrity.

What is Branding?

Branding is the practice of creating a name, graphic, or design that differentiates one entity from another. Branding is most effective when these elements are used consistently, hence improving brand recognition. Many ministries have distinct branding, but in several key ways, we can all support the overarching BVG branding.